I recently published an article about taking on writing assignments for marketing projects in 2011. Getting a content-heavy project assignment on Friday that’s due on Monday was the beginning of what would be a labor-intensive weekend, with notebooks, multiple printouts, insane amounts of coffee, and email requests begging for references.
Good writing isn’t about density or long words—it’s about clarity. The best writing feels intuitive and helps readers feel better informed and even smarter. That principle shaped Rudolf Flesch’s breakthrough 1945 study, Marks of a Readable Style, which was based on years of research into what makes text easy or hard to read.
Graphic created with Nano Banana, Gemini Flash 2.5.
Photo by Nedim T. on Unsplash
I recently published an article about taking on writing assignments for marketing projects in 2011. Getting a content-heavy project assignment on Friday that’s due on Monday was the beginning of what would be a labor-intensive weekend, with notebooks, multiple printouts, insane amounts of coffee, and email requests begging for references.
Good writing isn’t about density or long words—it’s about clarity. The best writing feels intuitive and helps readers feel better informed and even smarter. That principle shaped Rudolf Flesch’s breakthrough 1945 study, Marks of a Readable Style, which was based on years of research into what makes text easy or hard to read.
Graphic created with Nano Banana, Gemini Flash 2.5.
Photo by Nedim T. on Unsplash
